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[1.0 CPE Credit]


Our Salon Speaker Series is a group of six webinars brought to you by members of Accounting Salon. Save 50% by registering for all six webinars for only $149. Click here to find out more.



About this webinar

As the industry becomes more distributed, technical, and commoditized, the firms that can niche down and specialize effectively hold a significant competitive advantage. In this webinar, we’ll walk through the process we’ve used at Small Batch Standard to identify a niche, develop that niche, and market to that niche in a way that’s allowed us to build a profitable expertise-driven firm.


Course Objectives:

  • Learn how to choose an industry vertical
  • Understand how to develop a niche
  • Get key insights on marketing to a niche


About your instructor

Chris Farmand is the Founder and CEO of Small Batch Standard, the leading financial, tax, and growth consulting option for the “Head of The Class” breweries.



About Accounting Salon

Elefant has always had a bit of a French accent. In the spirit of a European salon of the 1700s, we host a semi-annual gathering of the most enlightened minds of our time. Each calendar year, accounting leaders are invited to join the newest cohort. Each of them has something in common -a commitment to innovation in accounting and a spirit of generosity. It’s not just an event, it’s a movement.




Participants will earn 1.0 CPE credit.

Field of Study: Business Management & Organization – Non Technical

Prerequisites: None

Advanced Preparation: None

Program Level: Beginner

Delivery Method: Group InternetWebinar

A link to the webinar recording will be provided in a follow-up email after the webinar. The webinar will be available for replay for two weeks.


Refunds and Cancellations: Requests for refunds must be received five days prior to the webinar and are subject to a $25 cancellation fee. No refunds will be granted less than five days prior to the webinar. For more information regarding refund, complaint and/or program cancellation policies, please email amanda@elefanttraining.com.


Elefant, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.